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Recently the Old Truman Brewery in London hosted Europe’s only free to attend dedicated event tech show focussing on the increasing demands for technology within the event industry. There was a common theme at the event that revolved around engagement via social media combined with various elements of technology to deliver interactive experiences such as TweetWall Pro or gain visitor …
Having spent more than 35 years planning, designing and running events on behalf of our clients, we thought we would share our experience of what you need to guarantee success. Objectives Before you start planning your event, whether it’s an exhibition stand at a conference or a thought leadership round table, you need to set your objectives. Think about what you want the …
An conference (trade show) is the biggest permission-selling event for your business. It’s one of those rare times when a prospect has come to a venue because they are in the market for your product or service. They want to buy or get information otherwise they wouldn’t have spent time registering and travelling to the venue. But conferences are a massive investment …
