Recently the Old Truman Brewery in London hosted Europe’s only free to attend dedicated event tech show focussing on the increasing demands for technology within the event industry. There was a common theme at the event that revolved around engagement via social media combined with various elements of technology to deliver interactive experiences such as TweetWall Pro or gain visitor …
7 DEADLY SINS OF CONFERENCES
An conference (trade show) is the biggest permission-selling event for your business. It’s one of those rare times when a prospect has come to a venue because they are in the market for your product or service. They want to buy or get information otherwise they wouldn’t have spent time registering and travelling to the venue. But conferences are a massive investment …